We’ve had a bit of an identity crisis here for a long time and from time to time we dive head first into looking for some solutions. We are in one of those dives right now, sorting through many options for presenting ourselves to the public.
We don’t worry too much about those of you who are already hooked on public radio. You’ll find us whether we tag ourselves as WBOI, WBNI, 89.1fm, Northeast Indiana Public Radio, or whatever. You know where and how to tap into what you want each day. But we’d like to grow our audience and strengthen the ties we have with the community and raise awareness of the fact that public radio is an important resource. So sometimes we act like a radio station and sometimes we act like a not for profit community organization and we do a chameleon thing with our name as we move back and forth between those two roles.
Several of us had a great meeting a couple of weeks ago with Jeff Britton and Jack Patton of Britton Marketing and Design Group and those meetings with wildly creative people always get our juices flowing again. Jeff and Jack are both great friends of the station and it’s always good to talk with people who really get what’s at the heart of the organization — and care deeply about its success. They were both quick to point out that we’ve got some branding issues, some identity lapses, and it’s all the more important as we talk about beefing up our web presence, our social media portfolio, and our offering of electronic listening options. We need to be able to clearly show – graphically – who we are.
I love this stuff. It forces us to get to the core of the matter. Who are we and how do we want to relate to this community?
For a very long time, this organization was WBNI, classical music, locally hosted, but as most of you know who follow us, the time when that is our core offering has come and gone. Our recent member/listener survey, while still being processed, shows us that our core listeners now come to us for news and information. Changes our identity some. Or, perhaps, complicates it as we move from what we were to what we are and as we look to what we will be,what the community needs us to be.
How do you think of us? WBOI? 89.1fm, a specific place on your radio? NPR? NIPR (the nipper!), a media organization? NIPR, a not for profit organization? Phil Shaull’s radio playground (just kidding, just kidding)?
When you tell people about us, what do you call us?
I’d love to hear from you. Names matter, seems to me.